SWISS MISSED

The Swiss International Style, also known as the International Typographic Style, emerged in Switzerland in the mid-20th century, shaping modern graphic design, typography, and visual communication. While women designers played a role in this movement, they often faced barriers to recognition and opportunities. Figures like Jacqueline S. Casey and Lora Lamm made significant contributions, yet their work remained largely overshadowed.

To address this disparity, I collaborated with fellow students to create Swiss Missed, an exhibition featured at the National Museum of Women in the Arts in Washington, DC. The exhibition highlights the work of female designers who were historically "missed" in the narrative of the Swiss International Style.

My role included print publication, branding, exhibition design, web development, and the final case study. The project resulted in a cohesive branding system, print materials, brochures, merchandise, digital touchpoints, and an immersive exhibition experience. Swiss Missed not only educates but also honors these overlooked designers, ensuring their contributions receive the recognition they deserve.